Ferrero tomará medidas contra Nutella de maconha

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hempadao 2 novembro, 2013

Fonte: Info Abril

A Ferrero, fabricante da Nutella, reagiu ao lançamento do creme que mistura chocolate com maconha, a Nugtella. A empresa afirmou que a novidade da americana Organicares não está associada à Nutella e disse que pretende defender seus direitos.

A Nugtella é um creme que mistura chocolate com maconha medicinal em uma embalagem parecida com a da Nutella. A empresa Organicares também usou como base o chocolate popularizado pela Ferrero e óleo de haxixe extraído da cannabis.

O uso medicinal da maconha é liberado para uso medicinal em 18 estados americanos. Por isso, a venda do produto está disponível legalmente na Califórnia para quem possui o cartão do Instituto de Saúde nos Estados Unidos por 25 dólares.

Em resposta ao lançamento da Nugtella, a Ferrero divulgou um comunicado para esclarecer que não há relação entre a Nutella e o creme de avelã da Organicares. Disse, ainda, que a empresa tomará as medidas necessárias para proteger seus direitos. Veja o comunicado na íntegra abaixo:

Ferrero, o fabricante do creme de avelã NUTELLA®, não tem qualquer filiação ou de nenhuma forma sancionou o produto vendido pela Organicares / Folha de Açúcar Comestíveis sob o nome de Nugtella. Consequentemente, a Ferrero tomará as medidas necessárias para proteger os seus direitos e não permitir que exista confusão ou semelhança com o seu celebrado creme de avelã.

4 usos ecológicos inusitados da Cannabis

Legalização

A legalização da maconha é um assunto recorrente nesses tempos de crise econômica, quando governos enxergam na droga uma alternativa para engordar os cofres públicos com tributos. É o caso de Colorado e Washington, os primeiros estados a legalizarem a posse e a venda de maconha para uso recreativo nos Estados Unidos (a maconha é liberada em 14 estados americanos para fins medicinais).
Deixando as polêmicas de lado, a Cannabis presta-se a usos ecológicos inusitados. Da fibra de cânhamo, obtida a partir do caule da planta, saem excelentes materiais de construção e artigos manufaturados, que têm caído nas graças de grandes empresas. Confira a seguir algumas vocações sustentáveis da planta.

P, M ou G ?

A fibra de cânhamo, obtida a partir do caule das plantas, tem sido usado na fabriação de tecidos há milênios, mas só agora suas propriedades ecológicas estão ganhando visbilidade. Pesquisadas mostram que seu cultivo é uma excelente alternativa ecológica ao algodão, por não necessitar de muita água e dispensar uso de fertilizantes e pesticidas. De olho nesse potencial e na sua própria imagem, a rede de fast-fashion britânica H&M lançou este ano uma linha de roupas feitas com materiais sustentáveis, inlcuindo a fibra de canhâmo orgânico.
Tijolo ecológico
E que tal construir uma casa com tijolos feitos a partir da cannabis? Acredite, essa é uma opção viável e com suas vantagens para o meio ambiente. A empresa britânica Tradical lançou em 2010 um concreto produzido com cal, água e fibras do cânhamo, que em seu processo de cultivo apresenta altas taxas de absorção de CO2.
Para cada metro cúbico (m³) de parede construída, o Hemcrete, como foi chamado o tijolo verde, seria capaz de remover 110 kg de CO2, segundo seus fabricantes.

Tijolo ecológico

E que tal construir uma casa com tijolos feitos a partir da cannabis? Acredite, essa é uma opção viável e com suas vantagens para o meio ambiente. A empresa britânica Tradical lançou em 2010 um concreto produzido com cal, água e fibras do cânhamo, que em seu processo de cultivo apresenta altas taxas de absorção de CO2.
Para cada metro cúbico (m³) de parede construída, o Hemcrete, como foi chamado o tijolo verde, seria capaz de remover 110 kg de CO2, segundo seus fabricantes.

Carros turbinados

Atenta à tendência no uso de tecnologias limpas pela indústria automobilísticas, a empresa canadense Motive Inc criou o que chama de “primeiro veículo de carroceria bio-composta" do Canadá. Trata-se do Ketrel, um carro compacto e estiloso com uma característica peculiar: sua carroceria é composta de um material produzido com esteiras de cânhamo.
Segundo a empresa, além de resistente, a solução ajuda a reduzir o peso do veículo, em comparação com outros materiais comumente usados na carroceria, como fibra de vidro. A vantagem é que, ao se tornar mais leve, o carro passa consumir menos combustível.
Até os grandes estão de olho no material alternativo. Em 2008, a fabricante de automóveis esportivos Lótus projetou uma versão verde de um de seus modelos clássicos, o Elise. Na repaginada ecológica, o painel, os bancos, carpete e parte da corroceria foram feitos a partir da fibra de cânhamo.

Bicombustível

Às várias utilidades da folha da maconha que estão em estudo, adicione mais uma: a de biocombustível. Pesquisadores da Universidade de Connecticut, nos Estados Unidos, descobriram que a fibra da Cannabis sativa, conhecida como o cânhamo industrial, tem propriedades que a tornam viável e atraente como matéria-prima para a produção de biodiesel. Durante testes de laboratório, 97% do óleo extraído da semente da planta foi convertido em biodiesel.
Outra vantagem da erva, segundo os pesquisadores, reside na capacidade dela crescer em solo pobre e de baixa qualidade, o que afasta a necessidade de cultivá-la em lavouras especiais destinadas ao plantio de alimentos.



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