Canadá restringe publicidade canábica

WeedNews

hempadao 17 fevereiro, 2019

Legalizar a maconha é principal bandeira do Hempadão há quase 10 anos, mas nunca esquecemos que ela é uma droga que pode causar dependência. Por isso, qualquer iniciativa de regulamentação deve se preocupar com pessoas que podem ser afetadas pelo uso abusivo da erva. Neste contexto, a lei que legalizou a maconha no Canadá adotou alguns cuidados importantes.

Além da óbvia proibição da venda para menores, a legislação canadense adotou regras para evitar que o mercado publicitário jogue sujo para criar novos maconheiros e inflar o lucro quem aposta neste negócio.

Lá, é proibido qualquer tipo de propaganda “atraente para menores” em lugares públicos e publicidades que evoquem “um modo de vida que inclui glamour, recreação, excitação ou vitalidade” relacionado ao uso da erva.

Os comerciantes de maconha também estão proibidos de fazer promoções do tipo “compre uma e leve duas” e de divulgar depoimentos de personalidades, reais ou ficcionais, enfatizando os benefícios do produto.

No final do ano passado, por exemplo, a Cannabis NB, loja na província de Nova Brunsvique, colocou em seu site descrições e fotos de pessoas sorridentes, posando para selfies e fazendo poses de ioga. A empresa foi acionada pelo governo local e teve que remover as imagens e informações do ar.



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